Modular Buildings - A Portable and Low Cost Construction Alternative

We are often surprised by the rapid transformation of a vast landscape - a shopping center, a business park etc. Some of those buildings are built using modular construction techniques. These buildings are constructed in a factory and then shipped in sections to the chosen building site. modular buildings can be built as offices, medical buildings, portable classrooms, and buildings for retail businesses. Modular building solutions can also be used for healthcare, education, commercial, construction, or government purposes. Whether you need a modular building for extra storage or for your up and coming business, there is a modular building solution available for these types of buildings as well as many others. modular buildings have great solutions to all of your building needs. When you need a mobile office, a portable classroom, a new building for your retail business, or an arena for sports and entertainment do not hesitate to consider modular buildings. Even if you desire a building for medical uses like a clinic or a lab, modular building solutions can be the answer to your building prayers. If you desire temporary office space, a mobile office will give you just that. These types of buildings offer a faster building time and the construction is dependable and durable. modular buildings are built in a factory and therefore they do not suffer from weather damage like traditional buildings do when they are constructed at the chosen building site. modular buildings are energy efficient, the buildings are inspected, and they met all building codes. When looking for flexible construction that can be built to meet your specific wants and needs, look no further than modular buildings. Modular building solutions are of service for construction offices, industrial or commercial buildings, and residential sales offices. Almost every type of building, business, or home can be easily built through modular construction. modular buildings guarantee high quality construction with an attractive finish. Floor plans are available to give you the look that you desire or you can customize your new modular building to achieve a unique floor plan not found anywhere else. You also get to choose the interior and exterior designs of your modular building to fit your wants and needs. All you will need to do is to find a company who is willing to work around your ideas and then they will help you to create a floor plan that is a one of a kind modular building for your business, home, or storage needs. Modular building solutions are an easy and effective way to get the look that you want for the business or home that you are creating at a price and floor plan that you can live with.

Rent Portable Accommodation

We have a wide range of mobile and portable accommodation units for hire that will suit a variety of needs including use on building sites as well as: Offices Canteens Toilet Blocks Farm Shops There are too many options to list individually but hiring portable accommodation provides a cost-effective, easy way of meeting your needs. Since these units are portable this type of accommodation does not generally require planning permission. Please give us a call to discuss your exact requirements - we usually find no two needs are the same - and we'll find a unit to suit you.

blog advertising

Google AdWords and Google AdSense: Are You Winning or Losing the Game?

The Google AdWords program has become one of the most popular ways to advertise on the Internet. Its companion program, Google AdSense, has in turn become one of the most popular ways to earn advertising revenue for your website.
Together, Google AdWords and Google AdSense make up two sides of the game. Here is how the Google AdWords and Google AdSense game works.
With Google AdWords, you pay Google to advertise for their keywords in Google AdWords ads. The Google AdWords ads are shown in two places:
- On Google's search engine results pages (SERP's) for those keywords
- On other people's websites that are members of Google's AdSense program and that have those keywords in their content

If you look at the second bullet above, you will see that with Google AdSense, other people pay you (through Google) to advertise their websites on your website.
Like most games you can play either side. If you are playing the Google AdWords and Google AdSense game, the question is: Are you winning or losing the game? And if you're losing, how do you become a winner?

When Google AdWords ads are shown in their search engine results, Google makes all of the money from the advertiser. When the ads are shown as Google AdSense ads on other websites, Google splits the advertising revenue with each of those websites. The exact percentage is unknown, but it is commonly believed to be about a 50/50 split.
So how do you win the Google AdWords and Google AdSense game? There are two ways:
The first way is to be on the Google AdWords side of the game, where you pay for advertising. If you make more money from sales resulting from the Google AdWords ads than you spend on advertising, you win. This can be quite profitable, if you can succeed. After all, how often would you trade $1 to get $2? As often as possible, right?
This isn't always as easy as it sounds. It is possible to lose quite a bit of money before you learn how to play the Google AdWords side of the game. Many people wind up spending more for advertising than they profit from sales. You have to be patient and persistent, and you have to watch your numbers. You have to cancel the campaigns that aren't working and improve the ones that are.

The second way to win the Google AdWords and Google AdSense game is to be on the Google AdSense side of the game. You display other people's Google AdWords ads as Google AdSense ads on your website. Every time someone clicks on one of the Google AdSense ads, you make a percentage of the advertising fee Google receives. This can vary from a few cents to a few dollars.
If you have content targeted towards popular keywords that command high advertising revenues, you make more for each click. This isn't always easy either, but the good news on this side of the game is that it does not cost you anything at all while you are learning! If there are no clicks, you don't make any money - but you don't lose any either. This is in stark contrast to the Google AdWords side of the game, where people can lose hundreds or thousands of dollars.
You only need two things to play the Google AdSense side of the game:
- A website with content targeted towards keywords that pay well
- Targeted traffic to that website

Christopher Knight, owner of EzineArticles.com, actually gave me the idea for this article when he commented recently on an article of mine. Christopher said, "...thankfully Google AdWords EXISTS because without it, EzineArticles.com would not be the thriving community it is today." Article directories like EzineArticles.com and my site, ElectrhcText.com, thrive because of Google AdWords and Google AdSense. There is an interesting symbiotic relationship between article authors, article directories, Google AdSense publishers, and Google AdWords advertisers:
- Authors write articles and submit them to article directories because they want to build their reputation, their website traffic, and their incoming links.
- Article directories publish the articles (generally for free) because it allows them to build up huge content sites, build their website traffic, and make money from advertising. Often the article directories make money by being Google AdSense publishers.
- Publishers need content for their newsletters and websites because it allows them to also build up content sites, build their website traffic, and make money from advertising. Often the publishers are Google AdSense publishers as well.
- Google AdWords advertisers need the content-based websites tn display their Google AdWords ads so they will build their website traffic and make money when people click on their ads, visit their websites, and make purchases.
When it all works right, everyone wins. But if you have to choose between being a Google AdWords advertiser or a Google AdSense publisher, the safest bet is being a publisher with a content site and Google AdSense ads. You have everything to gain and almost nothing to lose.
One of the smartest things you can do is to pick a niche with high-paying, popular keywords that are searched frequently. Then build a content site around those keywords. Surf article directories like EzineArticles.com and ElectricText.com for great content, and you will be well on your way. Add Google AdSense and perhaps some affiliate links or your own products. Drive traffic to your website by writing and submitting articles to the article directories. Watch your website statistics and your Google AdSense reports. Adjust as necessary, and keep adding content and submitting articles.
Now you know the secret to winning the Google AdWords and Google AdSense game.

Mike Adams has been creating and promoting websites almost since the Web began. His ElectricText.com site is one of the growing numbers of article directories where you can submit your articles or find great content to help you win the Google AdWords and Google AdSense game: http://www.electrictext.com/

What is Google Wave? And Easy Ways to Make Money With Google Wave

Can you make money with Google Wave? First you need to know what it does - here's a guide to using Google Wave. The first question I ever get asked on this new cutting edge development, is can you make money on Google Wave?' - well in order to be able to answer that - you have to understand what Google Wave is, and the different groups of people it will help. Please find below an in-depth guide on the Wave.
An overview on Google Wave
Essentially it is a web application that lets you dynamically collaborate and communicate with other people. It enables users to have conversations, work with others on documents and files, share photos and files, chat in real time and organize your information, post to blogs and a lot more. It is also a platform, product, and protocol for creating live, social communication documents that can be edited by multiple users in near real-time. Google Wave consists of innovative features, but here are just a few:
o Embeddability: Waves can be embedded on any website or blog.

o Real-time: In nearly all instances, you can observe what someone else is typing, character-by-character.
o Applications and Extensions: Developers can build their own applications within waves. They can be anything from bots to complex real-time games.
o Open source: The code will be open source, to promote adoption and innovation amongst developers.
o Drag-and-drop files sharing: No attachments; just drag your file and drop it inside Google Wave and everyone will have access.
o Natural language: It has the capacity to autocorrect your spelling, even going as far as knowing the difference between similar words, like been and "bean. Another thing, it can also auto-translate on-the-fly.
o Playback: It can playback any part of the wave to see what was said.
o Wiki functionality: Anything that is written within a Google Wave can be edited by anyone else, because all sorts of conversations within the platform are shared. Therefore, you can append information, correct information or add your own comments within a developing conversation.
Ways To Add More Participants To A Wave

The more participants you have in a wave, the faster you will be able to make money with Google wave. Here are three simple steps to add more people to a Wave.
o At the top of the wave, click (+) to select the participant(s) you would like to include.
o Open the Wave to which you would like to add more participants.
o Choose from your contacts list the participants you would like to add to the wave
The information collects by Google and how this information used. When you make use of Google Wave, Google collects information regarding your interaction with user interface elements and links, your internet protocol address and other log in information and your account activity Moreover, Google wave is about to unleash an amazing advance in online communication that will revolutionize electronic mail.
One of the amazing features of this new service is translation. This groundbreaking translation feature does not just look at the words but to the extent that it senses the context of the meaning of the sentence in order to plan its translation. The big feature is that the translation is in real time, as you type each keystroke, so maybe you can make money with Google Wave in many different languages?
How Google Wave will help authors make money

Google Wave is considered as an exciting new way to interact with other people. It is said to be a combination of Wikipedia, email, instant messenger and social networking and it all goes on in real time. Most people will have to try Google Wave for a while to fully understand what it does, but you can obtain the basic idea prior to it is released to the general public. To start, Google Wave is the extension of your inbox. The moment you log in to Google Wave you will be able to read and involve yourself in conversations that are known as Waves. A Wave starts with a Blip where it a single message that begins a new topic. It is the same to sending an electronic mail to a group of people, but everyone can see the message in one location instead of their individual inboxes. Lists below are the reason why Google wave help authors. Wave Author Profile

Waves can be made open to the public and that means the whole world will be able to view it. So if someone searches for your book on Wave, it would be best that you must have a book profile or author profile established. An author profile on a wave is a fresh idea for some. A basic profile must consist of your name, web address, contact information, published and soon-to-be published titles and office hours. With the great map widget, you can provide customers a visual representation of locations for future. Electronic Mail Marketing
Electronic mail marketing is a good tool. Having a newsletter for people to sign up for is important to lots of author connections. This way you can suggest to your customer some excellent and special offers. A great way to apply electronic mail marketing into your Wave account is to build a wave connected to your author profile. Easily creating emails is a quick way to make money on Google Wave.
The good part regarding creating this poll is, you can see who you must eliminate from your list and anyone can decide to by looking at the 'No' column. If someone says 'Maybe' you can send a private wave and let them know what your newsletter or update waves would be like. Market Research and Polls, Simplified Perhaps you are looking for a means to find out if your readers would enjoy your book as a sequel.
You can build another adjacent wave from your author profile or book profile and generate the title 'Make it a Series?' and write 'One vote for every person please' At the bottom of your title, place several Yes/No/Maybe gadgets, with a name of a product or service over each one. Now you can add your reader contact list into the wave and see who provide feedbacks or comments, what they think and see how they vote. No data to reduce and it is all accessible in real-time. You could even have an affiliate link here - another way Google wave can help you make money.
Google Wave Will Provide Assistance To Business
Google Wave in general is a technology that will let you build or generate a wave that is mainly a live interactive document to all of your contacts. This document is about those who are looking to use this tool to earn cash or about your personal life or simply about your business. The document can feature the ability to instant message, text, videos and a lot more.
The really cool thing about it is the persons you send it to can essentially add to or manipulate the Wave on their end. For the reason that it is on a hosted server, whenever the document is change, the document changes for everyone allowing lots of people to notice the changes all at once. The demonstration videos accessible online are basically amazing. Think about on how this can have an effect on your business as a brand new communications tool.
Firstly, rather than hosting an in person business meeting to brainstorm on a specific subject, you could just create a Google Wave containing the information and let your employees to add their comments and thoughts to the document. Once everyone has weighed in, a completely new document will have been created that can be utilized as a plan of action. Additionally, this valuable insight will have been provided at no cost to the employer, no conference space required, no long meetings, just the capacity to have your people check the link when they are on the internet. So not only can you make money with Google Wave, but you can save money with Google Wave too!
Secondly, the very nature of this software is planned and deliberated with collaboration in mind. By getting your team involved in the procedure of interacting with a Google Wave, you will be supporting and promoting teamwork and solidarity at the same time. Remember, this is done no matter where your employees are located. They can all be at the comfort of their homes, but because they each had a part in the final document, the feeling will still be the same. Moreover, there are some great ways why Google Wave help small businesses and look at the potential for this brand new platform.

The following are great features of Google Wave that will definitely help your business. Google wave is an absolute free feature; it is an open-source platform that is totally free. While Google wave is in a restricted preview, it won't be long before it is in the hands of the world. Begin planning how it can affect and help your business now and how you can make money with Google wave.
Document collaboration is one of the most revealed features of Google Wave. Creating a wave to collaborate on documents is top of the best features on Google Wave list. You can generate public and private waves, limit who can see, edit and contribute and add a small team. This is good for inner office memos or if you have a team around the world and only wish to have one document as an end product, against ten to compile. This also reveals who contributed or edited what and in what order with the wonderful Playback feature.
Will Google Wave Replace Electronic Mail? Google Wave is all about stuff called Wavelets and Waves. Google expects that this technology would change the way people collaborate and communicate over the internet. Google Wave may be the next biggest thing after electronic mail which was founded forty years ago.
So, what are wavelets and wave all about? Is Wave Going To Become As The Same As What Windows Became In The 90's? Waves are centralized communication objects that can be manipulated by any number of users from any location at the similar time. The big buzz word that industry watchers forecast would make Google Wave a victory is its real-time capacities. Let us get into the complicated aspects of what has come to be known as the Google Wave Technology.
Electronic mail is by far the trendiest way to communicate over the internet and was invented more than 40 years ago. There were no instant messaging, web chat, social networking, wikis, in-browser communication clients and project management solutions, media sharing sites and collaborative editors back then. This led to electronic mail becoming a separate entity, whhch happened to carry on for 40 years. But now Google is determined to incorporate every other technology that came later with what we call as electronic mail in the best possible way, thus making a giant leap ahead.
The Difference in Wave From Electronic Mail Electronic mail basically imitates snail mail where we compose and write a message and send it to one or more receivers. Electronic mail can also transmit messages into inter-conversations or threads. Wave by contrast starts out with a conversation as a lightweight tree structure of messages with a set of users joining in the discussion. Instead of individual messages sent back and forth, it contains a complete conversation object as a shared object hosted anywhere.
Users who take part in that conversation can open up that wave work with it, attach something and exit. Every wave is stored in a centralized location and is open to all the users who have the consents to utilize it and multiple users can update a wave at the same time concurrently and each user involved can see the changes being made in real time.
What Is the Federation module in the Technology?
Federation is another innovative unit presented by this new Technology where it allows for any organization to create personalized waves and then allows it to provide user names to its users. These inter organizational wave systems also agree to real time concurrency control, collision prevention mechanisms and on top of it allow the organizational waves to be a particular unit where they are allowed to coexist privately among many other such Federations. Every wave in a Federation are made private entities and do not permit outsiders to access them.

To conclude and answer the question - is it possible to make money with Google Wave? [http://www.wavemoneymaker.com] Well, even if it isn't possible for you to earn cash with Google Wave [http://www.wavemoneymaker.com], Google almost definitely will.

SEO With Google Sitemaps

What is a Google Sitemap?
A Google Sitemap is a very simple XML document that lists all the pages in your website, but the Google Sitemaps program is actually much more important than that. In fact, the Sitemaps program provides a little peek inside Google's mind - and it can tell you a lot about what Google thinks of your website!
Why Should You Use Google Sitemaps?
Until Google Sitemaps was released in the summer of 2005, optimizing a site for Google was a guessing game at best. A website's page might be deleted from the index, and the Webmaster had no idea why. Alternatively, a site's content could be scanned, but because of the peculiarities of the algorithm, the only pages that would rank well might be the "About Us" page, or the company's press releases.
As webmasters we were at the whim of Googlebot, the seemingly arbitrary algorithmic kingmaker that could make or break a website overnight through shifts in search engine positioning. There was no way to communicate with Google about a website - either to understand what was wrong with it, or to tell Google when something had been updated.
That all changed about a year ago when Google released Sitemaps, but the program really became useful in February of 2006 when Google updated it with a couple new tools.
So, what exactly is the Google Sitemaps program, and how can you use it to improve the position of your website? Well, there are essentially two reasons to use Google Sitemaps:
1. Sitemaps provide you with a way to tell Google valuable information about your website
2. You can use Sitemaps to learn what Google thinks about your website
What You Can Tell Google About Your Site
Believe it or not, Google is concerned about making sure webmasters have a way of communicating information that is important about their sites. Although Googlebot does a pretty decent job of finding and cataloging web pages, it has very little ability to rate the relative importance of one page versus another. After all, many important pages on the Internet are not properly "optimized", and many of the people who couldn't care less about spending their time on linking campaigns create some of the best content.
Therefore, Google gives you the ability to tell them on a scale of 0.0 to 1.0 how important a given page is relative to all the others. Using this system, you might tell Google that your home page is a 1.0, each of your product sections is a 0.8, and each of your individual product pages is a 0.5. Pages like your company's address and contact information might only rate a 0.2.
You can also tell Google how often your pages are updated and the date that each page was last modified. For example your home page might be updated every day, while a particular product page might only be updated on an annual basis.
What Google Can Tell You About Your Site
Having the ability to tell Google all this information is important, but you don't even need to create a sitemap file in order to enjoy some of the perks of having a Google Sitemaps account.
That's because even without a Sitemap file, you can still learn about any errors that Googlebot has found on your website. As you probably know, your site doesn't have to be "broken" for a robot to have trouble crawling it's pages. Google Sitemaps will tell you about pages it was unable to crawl and links it was unable to follow. Therefore, you can see where these problems are and fix them before your pages get deleted from the index.
You can also get information on the types of searches people are using to find your website. Of course, most website analytics tools will give this information to you anyway, but if the tool you use doesn't have this feature, then it's always nice to get it for free from Google.

But the best part of the Sitemaps program is the Page analysis section that was added in February of 2006. This page gives you two lists of words. The first list contains the words that Googlebot associates with your website based on content on your site. The second list contains words that Googlebot has found linking to your site!
Unfortunately, Google limits the number of words in each list to 20. As a consequence, the inbound links column is partly wasted by words such as "http", "www", and "com" - terms that apply equally to all websites (hey Google, how about suppressing those terms from the report?). That said, this list does provide you with a way to judge the effectiveness of your offsite optimization efforts.
When you compare these two lists, you can get an understanding of what Google thinks your website is about. If the words on your Site Content column are not really what you want Googlebot to think about your site, then you know you need to tweak your website's copy to make it more focused on your core competency.
If, on the other hand your inbound links don't contain any keywords that you want to rank well for, then perhaps you should focus your efforts in that direction.
Above all else, you really want these two lists to agree. You want your inbound linked words to match up to the site content words. This means that Google has a clear understanding of the focus of your website.
Additional Benefits of the Sitemaps Program
Google has even started notifying Sitemaps-participating Webmasters if they are breaking any of Google's Webmaster Guidelines. This can be very valuable information if your site suddenly becomes de-listed on Google and you don't know why.
Only Sitemaps participants can get this information, and it is only provided at Google's discretion. In fact, Google will NOT notify you if you are creating worthless websites that offer no original content, or if you are creating thousands of doorway pages that are redirecting to other web sites. Google doesn't want to give the sp@ammers any clues as to how to improve their techniques.
How Do You Get Started with Google Site Maps?
The first thing you must do is obtain a Google Account. If you already have a Gmail, Adsense, or AdWords account, then you are all set. If not, you can register an account by visiting the Google Accounts page (https://www.google.com/accounts/NewAccount).
Building your sitemap file is pretty easy to do if you are familiar with XML, and if you aren't you can always use a third-party tool such as the ones that are listed on Google's website (http://code.google.com/sm_thirdparty.html). Google also has a "Sitemap Generator" that you can download and install on your server, but unless you are fairly adept at managing Python scripts, you should probably stick to the third-party tools.
At any rate, once you have your Google Account and your Sitemap file built, the rest is very easy. All you have to do is:
1. Log into your account (http://google.com/webmasters/sitemaps/siteoverview)
2. Type your website's URL into the "Add Site" box and click on "OK"
3. Click on the Manage Sites link for the website you are adding, and add your sitemap file to your account.
Google Sitemaps - An Excellent SEO Tool
Google Sitemaps help Googlebot quickly find new content on your website. They allow you to tell Google what's important, what's new, and what changes often. The tools provided to webmasters through the program can play a vital role in helping you understand how the search engines (especially Google) view your website.
Using this information you can dramatically improve the position of your website and quickly clear up any issues Google finds. You can also use the tools provided by Google to gauge the effectiveness of your off-site optimization efforts so you can better focus your time and energy on activities that bring you the most success.

Matthew Coers is an Internet marketing expert. His website, ProfitChoice.com [http://www.profitchoice.com] contains online courses designed to teach entrepreneurs how to build a website [http://www.profitchoice.com/buildwebsite] and make money online. Download his FREE Internet Marketing report, 7 Days to Website Success [http://www.profitchoice.com/7days].

Run a Profitable Google Adwords Pay Per Click Campaign

Google

and Yahoo-Overture control over 90% of the PPC market and as such you should seriously consider using them if you want the maximum possible exposure to targeted web traffic through PPC advertising .

Sign up for the Google Adwords program is free but they require a $5 USD deposit before they will start to display your ad copy. Google provides an excellent interface to work with. A pleasant modular design groups all of your work into nice "containers" that can be manipulated and viewed in a variety of ways.

The system reporting is by no means real time but the delay on their results display is palatable when comparing them to the other major PPC provider, Yahoo-Overture.

A nice feature that sets AdWords apart from other PPC providers is that your ads display almost instantly after you place them in their system. They have built a lot of their editorial guidelines into the ad entry system.

Their system will flag your ad before you can enter it if it doesn't meet their terms of service . That is a lot better than waiting 2-5 business days to find out if your ad had a problem or not. Time is money.

Also provided with your AdWords account are a number of free tools to help you with your campaign management.

While several of these tools are great starting points I have found the need to augment what Google provides through my own online research, tools and software as well as e-book purchases.

The lesson learned, everybody that uses Google AdWords has access to the same tools that you do, including your competitors. It goes without saying that if you want to get an advantage here you will need other resources to supplement your knowledge other than what Google provides.

Having said that the Google AdWords system is still extremely powerful . Providing you with keyword suggestions, automated bid management, campaign optimization (by Google staff), geo-targeting, roi tracking, and all the reporting you can handle, their system allows you a b level of control over your spending and the ability to truly identify who your customer really is.

What I really like about the AdWords system is the fact that the guys with the most advertising dollars are not guaranteed to win any particular market.

Google tracks the Click Through Ratio (the percentage of people who see your ad and click on it) for each of your ads and keywords. Their system gives you a better position in their display listings if more people are clicking on your ads.

Why do they do this?

To reward people who take the time to write relevant ad copy and marry that to a tightly relevant keyword list.

You see, Google will reward you for doing your homework . The time you invest studying and learning their system will save you money , which can be just as rewarding as making money.

Hey, if I could afford 5 dollars a click I would pay it, but I can't. I need to lower my advertising costs while at the same time generating as much targeted traffic to my site as possible.

Unfortunately, my experience with their support system does not paint as rosy a picture of the mighty Google . In general, their online information is pretty good. It will solve your routine questions such as "when exactly does my credit card get billed? ) " quite well.

Google's support system seems geared towards keeping you off the phone with them. They like to refer to their repository of online documentation and use template driven email communication.

In instances where I needed specific information (i.e. why is this keyword disabled even though I created a brand new campaign to put it in?) I received "canned" emails with my support persons name "pasted" into the email.

Often times I was required to send them another email asking if they had even read my first one and to get the answer I was REALLY looking for.

At the end of the day I was left feeling that eventually my problem was going to be solved I just wasn't sure when that was going to be and how many times I would have to contact them in order to get the answer I really wanted.

Typical Costs associated with Running an AdWords Campaign

There's two ways to approach this:

Are you going to manage your own campaigns?

or

Do you want to leverage someone else's experience and invest money in a company that can manage your AdWords campaigns?

Let me suggest that you manage your own accounts at least in the beginning . Start small and start collecting reference materials while you learn how the system works.

Search for other products and resources that can help you but keep in mind some of them won't work out . Don't let that stop your research, there is material out there that can truly help you and save you a lot of money.

Investing in a $40 e-book is a lot cheaper than blowing $500 or more with Google while you are learning the ropes .

Having said that if you want to get a successful campaign started now you can enlist an SEO company to manage your AdWords campaigns.

The question is: How will you know who to trust?

You can burn several thousand dollars for overpriced, untargeted traffic if you let the wrong companies manage your campaifns. How can anyone honestly know what to look for in an AdWords Management company if you haven't even tried the system out for yourself? Food for thought. If you manage your own campaigns at first you will get a feel for the system.

Campaign Costs

Ok, let's talk about the typical costs you can expect running a Google AdWords campaign. The good news is Google AdWords gives you the potential to reach millions of surfers in a matter of minutes for pretty much as little money as you want to spend.

The bad news is after the novelty of having an AdWords account and setting up your first few campaigns wears off it can begin to feel like a ball and chain. There are a lot of monotonous tasks that have to be managed daily and it can be a tough thing to manage unless you are a disciplined person.

Before you spend money on campaigns and resources acquire this mental discipline. Realize before you begin that it isn't going to be fun after a while. Google AdWords is a business tool, one of many, and as such it has it's advantages and flaws . It can make you a lot of money or it can cost you a lot of money and create a lot of stress for you depending on your ability to consistently manage your campaigns.

Ok, your minimum initial deposit is $5 to get started as we learned above. Start here, and I ruggest resisting the urge to JUMP in and start spending like crazy... stay at or near this $5-$50 level of investment until you use it up .

You're not going to see any returns on this investment financially but you will gain valuable knowledge of how best to use the Google AdWords System to generate income without learning the hard way.

You have a lot of learning to do before you want to start pouring money into your account. Google is in the business of making money and their system makes it "REALLY" easy to spend as much as you want.

Minimum bids start at a reasonable $0.05 USD. After developing your keyword list and dumping it into Google's system you have to start making financial decisions.

If you take Google's suggested bid prices for your keyword list you can pay a lot of money for your web traffic depending on how large your keyword list is and how much traffic these keywords generate.

Rest assured Google's system will provide you a lot of traffic quickly if you want to pay for it. It's not uncommon for Google's big management system to suggest max bids in the $20 - $30 range.

You don't have to accept these outrageous suggestions of course so your first big money saver is to lower the max bid to something you find acceptable and enter it for all of your keywords.

Please note Google's system will not charge you this full amount unless someone else is willing to pay that much for the keyword. Leave this number set higher if you want to produce a lot of clicks quickly.

Bidding into position's 1-3 will deliver the most traffic, but will be less targeted than position's 4-6.

Position 1 will get the most clicks but many of these clicks will be untargeted "impulse" clicks. Taking the time to scan all the way to position 6 in the listing and click on the advertisement at that position suggests that the searcher is extremely interested in the subject being advertised.

Over time you will learn which keywords are making you money and which one's are simply too competitive for your budget. Google's campaign tracking abilities in conjunction with other 3rd party ad tracking software can help you identify these profitable keywords and track your website visitors.

Unfortunately every system can only provide so much traffic and you will find the larger companies can afford to bid pretty high for more general, high traffic keywords because they can afford it.

Large companies will pay $5 for general keywords like "credit cards" because they know over the lifetime of using a credit card they will recover their investment.

The big boys can squeeze you out of the Google AdWords World just as easily as in the "real world". Of course it's not all "doom and gloom". You still have a powerful and relatively inexpensive tool in your hands if you can exploit niches and find the "bargain" keywords.

Google's system of tools leaves you high and dry in this respect unless you have a lot of money to blow on "throwing out a wide net" by trying a large keyword list and then refining your campaigns as you start to get clicks and track your conversions.

You can get a lot of garbage clicks by bidding your way to the top for general keywords . This is expensive, less targeted, and lower converting than if you bid to position 3-5 or spend time finding the less expensive niche keywords (using your third party software or e-book techniques).

Chances are when bidding on more general high traffic keywords you will be competing with large companies and competitors using SEO company services to manage their campaigns.

These companies can afford to pay a lot more than you or I for their clicks. In order to counteract this you need to tightly target your campaigns and find niche keyphrases to be profitable with Google. I can't stress this enough.

To make proper decisions you will need to gather as much data as you can on how the AdWords system works. Obviously, you won't have this data until you run a campaign or two which is why I suggest running your own AdWords Campaigns for a while to get familiar with their system.

Study the stats provided by Google which are really quite good in conjunction with one or more 3rd party stats tracking packages.

You will start to notice trends in the numbers which will allow you to make more effective use of your time and money by bidding only on the keywords that are generating sales.

Analysis may also prompt you to tweak your site content if you notice a niche you want to start competing for (better yet start up another site or tier two web page on your site targeting that niche and remove these keywords from the original campaign moving them into a new campaign pointing to your new content).

Minor tweaks can save you BIG money using AdWords

Some Notes on Scalability:

Google allows you to bid on 3 types of keyword matching options which immediately gives you three times the keywords to bid on without any more brainstorming on your part.

Each matching option provides different results and should be managed on a keyword by keyword basis.

Google also provides two methods of displaying your ad on their network: Content Match Listings and Search Network Listings .

Effectively this allows you the potential to be noticed by:

1) anyone searching on Google's portal

2) anyone searching portal sites that get their search results from Google

3) anyone viewing a site displaying Google's ads that has content related to the keywords you bid on.

4) anyone reading an email with content related to your keyword at Google's free email service Gmail.

That's a lot of options and a lot of potential exposure. Tweaking to find the right combination for your particular situation and spending requirements is something you simply have to do on an ongoing basis. I think the benefits are obvious to you by now.

A final word on costs. You may have noticed that I didn't use a lot of numbers in my discussion of campaign costs with Google. What I think I have illustrated is a Google campaign truly can cost as little or as much as you want it to.

It can get you as much or as little traffic as you want it to. What kind of traffic it brings and how much it costs is up to you.

Where will your ads be displayed? More places than you might think:

At the time of publication AOL, Netscape, Ask Jeeves, AT&T Worldnet, EarthLink and Excite all get some or all of their search results from Google.

Content Match Listings vs. Search Network Listings

When user's do a search on one of the Google family of portal sites your paid listings appear either along the top of the search results highlighted as sponsored listings or to the right of the actual search results in text boxes.

Your position on these search pages is determined by your keyword list and your bid for that keyword.

Your results with the Search Network Listings can be quite successful as long as you manage your account using some of the techniques suggested in this article.

Use the included Geo-targeting capabilities built into the AdWords system to ensure your ads display only in areas that are potential customers for you.

Content match listings appear as inserts on web pages not in search engine results pages. My experiences with the content Match Listings haven't been as successful as with the Search Network Listings although I still use this option for some of my campaigns.

Google's system analyses the content of web page and serves up ads to those pages based on the what it feels the page is about . A web page on motorcycles may feature ads about buying motorcycles, motorcycle catalogues, parts distributors ... I think you get the idea.

And this idea is a good one since the ads it displays are usually pretty close to what you would think they should be. When you display ads on your website using Google's AdSense program for example, you are effectively joining their content network.

A drawback to the content matching system is you can't really know who is clicking on your ad. It could even be a competitor clicking on your ad from their own site! Google gives you the option of disabling either of these display methods if they aren't working out for you with the click of a button.

You can do this on a campaign by campaign basis only enabling/disabling what is working for you. If you want to minimize your risk but still utilize the Content Matching system you do have an option.

You can set up a separate campaign with lower bid prices for your keywords and only enable content matching for this campaign. Remove the content matching option from your original campaign and voila! you've minimized your risk.

A few more notes on Google Campaign Optimization

I can't stress enough the importance of getting a good Click Through Ratio (CTR) for your best target keywords. Google has really offered you a chance to save some big time money if you know how to get a good CTR for your ads and keywords.

Getting a good CTR allows Google to sell more ad space which makes them more money. Google transfers some of this money to you the advertiser by increasing your ranking within their search results it displays for your keywords, at no additional cost.

That's right, if you can write relevant ads for your target keywords you don't necessarily have to pay the higher bid prices for those keywords that your competitors are paying. More money saved!

Advantages of the Google AdWords System

- Highly configurable system with an intuitive web-based interface.

- Reporting system is near real-time so you can tweak campaigns on the fly

- Since their system is web based you can access your account at any time.

- Good list of Free tools and guides (although third party tools may still be required)

- Rewards advertisers that pay attention to providing relevant content to their search clients not necessarily the highest bidder. Get a better CTR and your ads are cheaper.

- Geo-targeting capabilities. Target by City, Country or display your ads Globally.

- Multiple ad delivery systems. Content and Search listings, Partner Network listings, Email.

- Multiple keyword matching options including the ability to 'filter' keywords.

- Reasonable minimum startup cost of $5 with no monthly minimum spend requirements

- They have licensed their search results to several other large search engines improving your web site's exposure to people that don't use Google as their main search portal.

- Free ROI tracking tools.

- Minimum bid is a reasonable $0.05 USD.

Disadvantages of the Google AdWords System

- Learning curve can cost you a lot of money.

- Not the most expensive PPC search engine but certainly more expensive than all other PPCs except Yahoo-Overture

- Click fraud is an unavoidable risk.

- Content matching system does not always deliver the same ROI as their search listings. If both ad delivery systems are enable for a particular campaign the content match results can lower your overall campaign CTR and get keywords disabled.

- Support system is email template driven. It can take you a few tries to get the information you REALLY need from Google's support.

- Interface does not indicate what your competitors are bidding, only the maximum bid for any particular keyword, making the implementation of bidding strategies much more difficult.

Cracking the Google Code: Under the GoogleScope

Google's sweeping changes confirm the search giant has launched a full out assault against artificial link inflation & declared war against search engine spam in a continuing effort to provide the best search service in the world... and if you thought you cracked the Google Code and had Google all figured out ... guess again.

Google has raised the bar against search engine spam and artificial link inflation to unrivaled heights with the filing of a United States Patent Application 20050071741 on March 31, 2005.

The filing unquestionable provides SEO's with valuable insight into Google's tightly guarded search intelligence and confirms that Google's information retrieval is based on historical data.

What exactly do these changes mean to you? Your credibility and reputation on-line are going under the Googlescope! Google has defined their patent abstract as follows:

A system identifies a document and obtains one or more types of history data associated with the document. The system may generate a score for the document based, at least in part, on the one or more types of history data.

Google's patent specification reveals a significant amount of information both old and new about the possible ways Google can (and likely does) use your web page updates to determine the ranking of your site in the SERPs.

Unfortunately, the patent filing does not prioritize or conclusively confirm any specific method one way or the other.

Here's how Google scores your web pages.

In addition to evaluating and scoring web page content, the ranking of web pages are admittedly still influenced by the frequency of page or site updates. What's new and interesting is what Google takes into account in determining the freshness of a web page.

For example, if a stale page continues to procure incoming links, it will still be considered fresh, even if the page header (Last-Modified: tells when the file was most recently modified) hasn't changed and the content is not updated or 'stale'.

According to their patent filing Google records and scores the following web page changes to determine freshness.

·The frequency of all web page changes

·The actual amount of the change itself... whether it is a substantial change redundant or superfluous

·Changes in keyword distribution or density

·The actual number of new web pages that link to a web page

·The change or update of anchor text (the text that is used to link to a web page)

·The numbers of new links to low trust web sites (for example, a domain may be considered low trust for having too many affiliate links on one web page).

Although there is no specific number of links indicated in the patent it might be advisable to limit affiliate links on new web pages. Caution should also be used in linking to pages with multiple affiliate links.

Developing your web page augments for page freshness.

Now I'm not suggesting that it's always beneficial or advisable to change the content of your web pages regularly, but it is very important to keep your pages fresh regularly and that may not nebessarily mean a content change.

Google states that decayed or stale results might be desirable for information that doesn't necessarily need updating, while fresh content is good for results that require it.

How do you unravel that statement and differentiate between the two types of content?

An excellent example of this methodology is the roller coaster ride seasonal results might experience in Google's SERPs based on the actual season of the year.

A page related to winter clothing may rank higher in the winter than the summer... and the geographical area the end user is searching from will now likely be considered and factored into the search results.

Likewise, specific vacation destinations might rank higher in the SERPs in certain geographic regions during specific seasons of the year. Google can monitor and score pages by recording click through rate changes by season.

Google is no stranger to fighting Spam and is taking serious new measures to crack down on offenders like never before.

Section 0128 of Googles patent filing claims that you shouldn't change the focus of multiple pages at once.

Here's a quote from their rationale:

"A significant change over time in the set of topics associated with a document may indicate that the document has changed owners and previous document indicators, such as score, anchor text, etc., are no longer reliable.

Similarly, a spike in the number of topics could indicate spam. For example, if a particular document is associated with a set of one or more topics over what may be considered a 'stable' period of time and then a (sudden) spike occurs in the number of topics associated with the document, this may be an indication that the document has been taken over as a 'doorway' document.

Another indication may include the sudden disappearance of the original topics associated with the document. If one or more of these situations are detected, then [Google] may reduce the relative score of such documents and/or the links, anchor text, or other data associated the document."

Unfortunately, this means that Google's sandbox phenomenon and/or the aging delay may apply to your web site if you change too many of your web pages at once.

From the case studies I've conducted it's more likely the rule and not the exception.

What does all this mean to you?

Keep your pages themed, relevant and most importantly consistent. You have to establish reliability! The days of spamming Google are drawing to an end.

If you require multi page content changes implement the changes in segments over time. Continue to use your original keywords on each page you change to maintain theme consistency.

You can easily make significant content changes by implementing lateral keywords to support and reinforce your vertical keyword(s) and phrases. This will also help eliminate keyword stuffing.

Make sure you determine if the keywords you're using require static or fresh search results and update your web site content accordingly. On this point RSS feeds may play a more valuable and strategic role than ever before in keeping pages fresh and at the top of the SERPs.

The bottom line here is webmasters must look ahead, plan and mange their domains more tightly than ever before or risk plummeting in the SERPs.

Does Google use your domain name to determine the ranking of your site?

Google's patent references specific types of 'information relating to how a document is hosted within a computer network' that can directly influence the ranking of a specific web site. This is Google's way of determining the legitimacy of your domain name.

Therefore, the credibility of your host has never been more important to ranking well in Google's SERP's.

Google states they may check the information of a name server in multiple ways.

Bad name servers might host known spam sites, adult and/or doorway domains. If you're hosted on a known bad name server your rankings will undoubtedly suffer... if you're not blacklisted entirely.

What I found particularly interesting is the criteria that Google may consider in determining the value of a domain or identifying it as a spam domain; According to their patent, Google may now record the following information:

·The length of the domain registration... is it greater than one year or less than one year?

·The address of the web site owner. Possibly for returning higher relevancy local search results and attaching accountability to the domain.

·The admin and the technical contact info. This info is often changed several times or completely falsified on spam domains; again this check is for consistency!

·The stability of your host and their IP range... is your IP range associated with spam?

Google's rationale for domain registration is based on the premise that valuable domains are often secured many years in advance while domains used for spam are rarely secured for more than a year.

If in doubt about a host's integrity I recommend checking their mail server at http://www.dnsstuff.com to see if they're in the spam database. Watch for red flags!

If your mail server is listed you may have a problem ranking well in Google!

Securing a reputable host can and will go a long way in promoting your web site to Google.

The simplest strategy may be registering your domain several years in advance with a reputable provider thereby demonstrating longevity and accountability to Google. Google wants to see that you're serious about your site and not a flash in the pan spam shop.

http://www.tkqlhce.com/click-1604302-10294265

Googles Aging Delay has teeth... and they're taking a bite out of spam!

It's no big secret that Google relies heavily on links when it comes to ranking web sites.

According to their patent filing, Google may record the discovery date of a link and link changes over time.

In addition to volume, quality & the anchor text of links, Google's patent illustrates possible ways how Google might use historical information to further determine the value of links.

For example, the life span of a link and the speed at which a new web site gets links.

"Burst link growth may be a strong indicator of search engine spam".

This is the first concrete evidence that Google may penalize sites for rapid link acquisition. Whether the "burst growth" rule applies to high trust/authoritative sites and directory listings remains unknown. I personally haven't experienced this phenomenon. What's clear for certain though is the inevitable end to results orientated link farming.

I would point out here that regardless of whether burst link growth will be tolerated for authoritative sites or authoritative link acquisition, webmasters will have to get smarter and work harder to secure authoritative links as their counterparts become reluctant to exchange links with low trust sites. Now Page Rank really has value!

Relevant content swaps may be a nice alternative to the standard link exchange and allow you some control of the link page elements.

So what else does Google consider in determining the aging delay?

·The anchor text and the discovery date of links are recorded, thus establishing the countdown period of the aging delay.

·Links with a long-term life span may be more valuable than links with a short life span.

·The appearance and disappearance of a links over time.

·Growth rates of links as well as the link growth of independent peer pages. Again, this suggests that rapid link acquisition and the quality of peer pages are monitored.

·Anchor text over a given period of time for keyword consistency.

·Inbound links from fresh pages... might be considered more important than links from stale pages.

·Google doesn't expect that new web sites have a large number of links so purchasing large numbers of brokered links will likely hurt you more than help you. Google indicates that it is better for link growth to remain constant and naturally paced. In addition, the anchor text should be varied as much as possible.

·New web sites should not acquire too many new links; it'll be tolerated if the links are from trusted sites but it may be considered spam.

So how do you build your link popularity / Page Rank and avoid penalties?

When it comes to linking, you should clearly avoid the hocus pocus or magic bullet linking schemes. If you participate in quick fix link exchange scams, use automated link exchange software or buy htndreds of links at once, chances are Google will interpret your efforts as a spam attempt and act accordingly.

Don't get caught in this trap... the recovery period could be substantial since your host and IP range are also considered!

When you exchange links with other web sites, do it slowly and consistently.

Develop a link management and maintenance program. Schedule regular times every week to build the links to your site and vary the anchor text that points to your site.

Obviously, the links to your site should utilize your keywords. To avoid repetition use lateral keywords and keyword phrases in the anchor text since Google wants to see varied anchor text!

Your sites click through rate may now monitored through bookmarks, cache, favorites, and temporary files.

It's no big secret that Google has always been suspected of rewarding sites with higher click through rates (very similar to what Google does with their AdWords program) so it shouldn't come as a great surprise that Google still considers site stickiness and CTR tracking in their criterion.

What's interesting though is Google is interested in tracking the behavior of web surfers through bookmarks, cache, favorites, and temporary files (most likely with the Google toolbar and/or the Google desktop search tool). Google's Patent filing indicates Google might track the following information:

·Click through rates are monitored for changes in seasonality, fast increases, or other spike traffic in addition to increase or decrease trends.

·The volume of searches over time is recorded and monitored for
increases.

·The information regarding a web page's rankings are recorded and monitored for changes.

·Click through rates are monitored to find out if stale or fresh web pages are preferred for a search query.

·The traffic to a web page is recorded and monitored for changes... like Alexa.

·User behavior may be monitored through bookmarks, cache, favorites, and temporary files.

·Bookmarks and favorites could be monitored for both additions and deletions, and;

·The overall user behavior for trends and changes.

Since Google is capable of tracking the click-through rates to your web site, you should make sure that your web pages have attractive titles and utilize calls to action so that web surfers click on them in the search results.

It's also important to keep your visitors there so make your web pages interesting enough so that web surfers stay some time on your web site. It might also help if your web site visitors added your web site to their bookmarks.

As you can see, Google's new ranking criterion has evolved far beyond the reliance of criteria that can be readily or easily manipulated. One thing is for certain with Google, whatever direction search innovation is going; you can trust Google to be pioneering the way and setting new standards!